Adam Mackay
COO & Co-founder
33 years in residential estate agency. Brokerage Director at Muvin Brokerage (eXp) and co-founder of Real Agency Club.
Working estate agent
Software that's as individual as you are
Real Agent builds bespoke AI agents for UK estate agencies. We analyse the routines that make your business different, and turn them into your proprietary knowledge base and agentic workflows.
Your business is not the agency down the road
A generic agent platform sells ready-made agents. Its agents run in the platform's own web app.
That suits work every agency does in much the same way, such as answering a new enquiry or sorting the inbox. It gives no business an edge, because the agency down the road can buy the same agent.
Real Agent starts from your business instead. We build the steps you add, the order you do them in, the checks your brokerage requires and the systems you already use.
What we do
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Interview
Our business analyst, an AI agent, interviews the person who does a routine about the last time it happened, one question at a time. It reads the routine back to confirm every step, then saves it as a drawing of how it works today.
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Design
We design the routine with you, using what we know about UK estate agency and the rules it must follow. You see the design drawn, and approve it or ask for changes.
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Build
We build the agent from the design you approved and put it in your own Supabase project, a secure online database that belongs to your business. Each member of staff updates to it in one step.
What you get
A knowledge base of your own
Your records, your files and a glossary of the words your business uses. They are kept in your own Supabase account, so they belong to your business: not to Real Agent, not to Claude or any other AI company, and not to the provider of your CRM.
Two agents included
The database operator is for every member of staff. It finds and saves records, searches files, and prints your glossary or any routine's written procedure. The database admin lets your administrator add staff, give them roles and see who did what.
Agents for your own workflows
Each one is built from an interview with the people who do the work, and from a design you approve. Staff can run each routine themselves, have the agent guide them, or tell the agent what to do.
Built by working estate agents
Three of the four founders run estate agency businesses today.
Alex Pelosi-Buchanan
Director & Co-founder
15 years selling homes across South Wales. Founder of Beacons Real Estate (eXp) and a multi-award-winning agent.
Working estate agent
Jamie Fisher
Co-founder
25 years in residential estate agency. Owner of Muvin Property Brokerage, and a founder of Real Agency.
Working estate agent
Joel Smalley
CTO & Co-founder
30 years in capital markets and technology. Builds AI systems for small businesses, and the engine behind Real Agent.
Building the engine
If you leave, you keep it all
You keep every agent we delivered, your records and your Supabase project, and they keep working. We stop upgrading and supporting them, and stop building new routines.